Having a clearly identifiable brand or product can set a company apart from its competitors in the same market place. This has been shown time and time again with the emergence of big brands, and the failure of others. When thinking about some of the biggest brands in this day and age, it is not ...…
While many people mainly focus on the content that they place on their websites, it is just as important to take a look at the actual design of your site. You could have all the best content in the entire world but if your website design was complicated, confusing or not easy to use; then ...…
In today’s world, business has never been more competitive. Both small- and large companies are learning this the hard way, but need not to. There is hope and a strategy waiting for those who want to understand the habits of their prospective clients, and meet them right where they are to maximize sales and relationship opportunities. The ...…
Any business that has an online presence knows the importance of search engine optimization (SEO). SEO refers to the tactics that help improve your site’s visibility on the search engines. Choosing the right keywords, using backlinks and even having a large amount of web traffic can help improve your SEO. Just because a marketing strategy ...…
With the implementation of Google’s Penguin update, things have gotten a little bit… icy. The Penguin changes to Google’s search index algorithm have called for some big changes in SEO strategy. Every time Google updates the algorithm, webmasters and SEO professionals scramble to make sure they keep their spots at the top of the SERPs. ...…
There’s something for everyone on the internet, from opinion to facts, from advice to criticism and from brain teasers for the intellectual crowd to simple games for the very young. Every season sees an influx of themed games, puzzles, stories and other interactive programs. The internet is by its very nature interactive so that these ...…
The premier search-engine giant Google has been on a tear lately, ever since the Panda algorithm update and continuing on through its most recent Penguin update. These series of changes are meant to clear the web of significantly subpar content; where businesses aren’t concerned with providing a valuable service to their visitors, but rather, desire ...…
Social media is used for numerous purposes such as communication, promotion of new products, news, business, entertainment, new discoveries and many more things. There seems to be no stopping the ever expanding network of social media sites, and one of the most popular topics discussed on these sites is weight loss. It’s not New or ...…
If your business is looking to market its products to the masses, then chances are you’ve already looked into social media marketing. Marketing your business and its products over blogs, Facebook and Twitter allows your business to connect with your customers; if your customers and competitors are using social media, then you should as well! ...…
Almost any business can benefit from keeping their customers informed and up to date on new products, promotions and sales. Since trends have shifted from paper to electronic media, email is the new mail and can provide a great way for businesses to reach their customers. Keep Customers Up to Date with a Newsletter Email ...…
